Publishing

How to become an open access journal publisher

Key features of open access journal publishing

The Principles of Transparency and Best Practice in Scholarly Publishing

Journal publishers can follow The Principles of Transparency and Best Practice in Scholarly Publishing created and continually updated by scholarly organisations COPE (the Committee on Publication Ethics), DOAJ (Directory of Open Access Journals), OASPA, (the Open Access Scholarly Publishing Association) and WAME (the World Association of Medical Editors). The latest version available is Version 4.0 published in September 2022

Types of open access

It is important to decide what type of open access the journal will offer. There are several options that can be combined.

Image-open-access-diamond-gold-green

Financial policy and funding of OA journals

There are two options for funding an OA journal:
  • A journal funds free-of-charge access to articles by charging article processing charges (APCs)
  • A journal funds free-of-charge access to articles from other resources

A fee paid by the papers’ authors or the institutions they represent. An APC can cover the publisher’s costs completely or partially depending on the budget structure of the journal and general standards.

Optional APCs–authors can decide whether they pay it or not.

A publisher can adjust the amount of an APC through a scheme of waivers and discounts, for example, if an author buys a printed publication from the publisher etc.

For more information on alternative funding of an OA journal, go to OA journal business models.

Open access mandates 

OA mandates are policies adopted by research institutions, universities or funders that require researchers to provide mandatory open access to their published research if it was publicly funded (mandatory policy). In Slovakia, for example, it is a mandatory policy to publish research results funded by the Horizon Europe programme in open access. A mandatory policy can require a gold or green OA route. An OA journal should publish what institutions and mandatory policies it supports and follows (Compliance with Open Access Mandates).

Examples:

OA journal website: points to consider

  • The names of the editorial board members.
  • The contact details of the journal editors.
  • The instructions for authors.
  • The detailed information on the publishing process.
  • The information on compliance with publishing ethics.
  • To design how the different parts of the journal will be arranged on the website (articles, reviews, datasets etc.).
  • To define the content format to be used for articles (HTML, PDF, XML).
  • To lay out the website: the website of an OA journal is a gateway to its content. Its design has to be simple and clear.
  • To state that an article is in open access in the article itself (including the pdf version that can be printed).
  • To publish detailed information on intellectual property rights (copyright) that the journal requires/accepts.
  • A good data description (data describing a digital object, metadata) is essential in order to secure the OA journal visibility.
  • They can contain a simple name of the source information but also more complex data, such as funding information.
  • Compatibility of metadata with the OAI-PMH protocol makes information retrieval easier. The OAI-PMH (the Open Archive Initiative Protocol for Metadata Harvesting) is a mechanism for repository interoperability, harvesting metadata in repositories etc.

For more information on the OAI-PMH, go to https://www.openarchives.org/pmh/.

Key points of an OA journal policy that should be published on its website:

  • Licences it accepts.
  • Journal`s business model (APCs, a payment method, other payment options for article publication, waivers and discounts etc.).
  • If the event of the green OA route, the author`s obligations related to archiving (an embargo period on published articles, the repository type).
  • Institutional policies supported by the journal.

OA journal promotion

Promoting the OA journal among scientists, prospective authors, online intermediaries and the general public is a key to the success of an OA journal. If you want the content of your journal to be discovered timely and purposefully, here are some useful tips on how to achieve it:

Networking has proven to be the most successful tool to foster potential authors to publish in a selected journal and promote the journal.

The editors should build a network of contacts in their communities; they should not only try to attract new authors but also raise awareness of open access in general (researchers are often suspicious of open access).

The academic world is still relatively closed, so a recommendation from their community overcomes the most complex marketing practices.

DOI (Digital Object Identifier/Digital Identifier of an Object)

A form of persistent and clear identification.

It enables unambiguous identification of a digital publication in any digital environment. A string of components linked with the publication metadata describing the given object.

For more information, go to DOI

These tools form the basis of marketing for all OA publications. The recommended tools include:

Directory of Open Access Journals

A well-known online indexing open access, peer-reviewed journals.

Google Scholar
A free web search engine indexing full texts or metadata of scientific and professional literature. 

Online information databases

A decision about the inclusion of your journal will not be granted immediately; it can take several weeks after applying (with citation databases such as Web of Science or Scopus, it can even take years); therefore, you should ask for indexation in time. A journal has to meet strict requirements to be included in the citation databases Web of Science or Scopus.

For more information, go to:
http://wokinfo.com/essays/journal-selection-process/
https://www.elsevier.com/solutions/scopus/how-scopus-works/content/content-policy-and-selection

Open access repositories

Another way to promote your journal is to archive it in a publically accessible repository.

Researcher judge articles on their novelty and the value of the information they bring.

You can select the most original and latest articles from the newest issue and inform a scientific community about them: place them on social networks such as Facebook or Instagram or social networks for scientists and academics such as ResearchGate, Academia.edu etc.